What is the Difference Between SEO and SEM?
What is the Difference Between SEO and SEM?
Blog Article
Only one can prevail in the conflict between short and long-form video content, right? Not quite, that is. Making videos for your company is a tried-and-true method to increase audience engagement. Indeed, it can boost audience engagement, brand association, email click-through rates (CTR), and conversion rates. Whether you use long-form or short-form video for your brand is not the question, though. This is how your video marketing plan should include both.
Definitions of short-form and long-form video content
brief-form videos are brief, while long-form videos are long. That's the only distinction between the two types of videos. More precisely, long-form videos are longer than ten minutes, and short-form videos are usually shorter than ten minutes.
Longer videos are usually found on YouTube or a company's website. Wistia, a company that hosts podcasts and videos, employs long-form video to inform its audience about the price of video creation.
An overview of video marketing's past
Video has become an increasingly popular tool for establishing connections with audiences since the early 2000s. For instance, YouTube was only a tiny video dating site (yes, a dating site) in 2005. It wasn't the popular social media site and video search engine that it is now. We also didn't have Reels, IGTV, TikTok, or most of the other platforms that focus on videos. But YouTube is a great illustration of why it's important to combine long and short films.
Sharing a variety of short and long material on one platform now benefits both businesses and YouTube creators. Because there are so many different video marketing outlets, your approach must be adaptable. Every network, including Facebook, LinkedIn, Instagram, YouTube, and your own website, has its own best practices for videos. If you want your content strategy to succeed in 2023 and beyond, you really have no choice except to produce either long-form or short-form videos. Your content strategy should include both short- and long-form videos. To find out more about each kind of video content and when to use it for your business, continue reading.