8 Steps to Launch a Powered-Up Instagram Content Strategy Social Media
8 Steps to Launch a Powered-Up Instagram Content Strategy Social Media
Blog Article
There can only be one victor in the conflict between short and long-form video content. Well, not precisely. A tried-and-true method of increasing audience engagement is to produce videos for your company. Conversion rates, email click-through rates (CTR), audience engagement, and brand association can all be improved by it. The issue isn't whether you should employ long-form or short-form video for your brand. This is the way to include both in your video marketing plan.
Differences between short- and long-form video material
There is a straightforward distinction between short-form and long-form videos: the former are shorter, while the latter are longer. Short-form videos are often shorter than ten minutes, and long-form videos are longer than ten minutes.
Usually, YouTube or a company's website will include longer videos. Long-form video is used by Wistia, a company that hosts podcasts and videos, to inform its audience about the price of video creation.
An overview of video marketing's background
The use of video to establish rapport with viewers has grown rapidly since the early 2000s. In 2005, for instance, YouTube was merely a tiny video dating website (yes, a dating site). It was not as popular as it is now as a social media platform and video search engine. TikTok, IGTV, Reels, and most other video-focused services were also unavailable to us. On YouTube, however, it is evident why it is important to blend long and short films. YouTube long-form videos were the norm until 2022.
These days, presenting a variety of long and short content on one platform is advantageous for both businesses and YouTube artists. Given the variety of video marketing platforms available, your approach must be adaptable. Every video platform, including YouTube, Instagram, Facebook, LinkedIn, and your own website, has its own best practices. You really have no choice if you want your content strategy to succeed in 2023 and beyond: either make long-form videos or short-form videos. You should include both short- and long-form videos in your content strategy. Learn more about the many kinds of video content and when to use them for your business by reading on.